JFK Corporate Brand Redesign
VCD 4: Brand Identity Syste Corporate Brand Identity Presentation - Fall 2021 The JFK International Airport Logo utilizes a traditional illustration technique combined with a geometric style reversed out of a light-blue circle. This is to commemorate the late president John F. Kennedy in his traditional aesthetic while also modernizing for newer markets with visions of a global economy. Secondary elements include the use of background imagery of sky, planes, airport terminals, and cities to emphasize a desire for travel across the world and the joy of flying through the skies.
