Digital Signage (The Broad)
VCD 2 : Typography Digital Signage - Spring 2022 Degree Zero is an exhibit to be featured in MOMA. In this project, I reimagined what it would be like if this exhibit was featured at The Broad Museum of Art. In keeping with the theme of the exhibit, an identity system is built off the use of repeated patterns, texture, and architecture. The wordmark itself follows the proportions of the building and diagonal lines cascade at the same angle with brief interruptions. The graphics are made with a high amount of contrast by having monotone text and background texture offset a black background. Red is used as a matter to accent the design and give motion; it frames particular text and alludes to different screens
