Need To Talk Identity System

Need To Talk is an opportunity at the University of Notre Dame for students to come and talk about their emotions freely and openly. Be it positive feelings or intense grief, the ministers at Campus Ministry are there to welcome the students. Being that this opportunity was already established, I was responsible for building the brand of it. I developed a logotype which could be reduced down to a singular icon and set that contrasted with a dark blue gradient background. This was meant to be soothing to as well as visually appealing. I then linked the brand of Need To Talk to Campus Ministry by using the Campus Ministry textural pattern in the background. These elements were then translated into social media posts, posters, banners, and other deliverables